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Programmatic TV meets new technology-driven TV behaviour data

The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Daniel Tjondronegoro
January 15, 2017
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Citation

Tjondronegoro, D. (2017a, January 15). Programmatic TV meets new technology-driven TV behaviour data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/programmatic-tv-meets-new-technology-driven-tv-behaviour-data